Social Media

 

Frequently Asked Questions

+ Why should I use social media?

Social media allows you to interact with your customers directly and on a more personal level. You can control your online presence and reach your audience right where they are. Social media helps you listen to what people are saying - both to you and about you. You can share content faster and easier than ever before, generate higher converting leads, and increase your website traffic and search rankings, all while developing relationships with customers and establishing brand loyalty.

+ How do I measure ROI in social media?

Define your goals. Are you wanting to focus on branding and awareness? Or are you trying to drive traffic to your website? Each of these goals have different metrics and will will determine your ROI differently

+ Which social media platforms should I use?

The most common social platforms are Facebook, Instagram, Twitter, and Pinterest. The platforms that you should use depends on your target audience, the type of content you’ll want to produce, and the type of service or product you’re offering. It’s best to focus on the platforms that will result in the most success for you!

+ Is it ok to buy followers?

There are lots of dirty secrets in marketing, and one of them is that businesses are capable of buying page likes. However, these are essentially fake customers. They like your page, but they don’t engage with any of your content. Would you pay people to come into your store and pretend to buy your products or services to give the impression to the outside world that you have lots of business? Of course not. Buying fake likes is a waste of money because it doesn’t move the needle. When it comes to our clients’ social followings, we believe in quality over quantity. That being said, we do everything we can to grow the number of real, qualified likes for our clients. These likes eventually turn into leads, and we “like” it that way. (Yep, we went there.)

+ Why does everyone keep talking about content?

Content (what people see on your social media in the form of photos, videos, offers, graphics, etc.) is the bridge that connects your customers to you. People spend hours and hours every day in front of their screens. They’re entertaining themselves while connecting with people, places, and businesses. The bottom line? You’ve got to get in front of the right people, and you’ve got to have content that’s engaging, relatable, and consistent.

 
McCabe Reynolds