Search Engine Optimization

 

Frequently Asked Questions

+ What the hell is SEO and why do I need to focus on it?

SEO (Search Engine Optimization) is the increase of traffic to a website from search engines through organic search traffic. It’s important to have relevant content to improve your visibility. Be honest, you know you want to be number one. No shame in the game.

+ Should I optimize my domain name to include keywords?

If your company name happens to have a keyword, that’s great! But your primary domain should not include a keyword just for the sake of keyword optimization. That can actually hurt your SEO.

+ What’s a good goal to set for your SEO?

When you think about your goal for SEO, don’t just think about the top of the funnel and how many more visits you’re getting to your website. Think about your entire marketing process and how much quality traffic you’re getting to your website. Are the people who are finding your website through SEO actually qualified prospects for your business? If not, does it really matter that the traffic to your website has increased?

+ How long does it take to see results from SEO?

This can take weeks, months, or even longer. It really depends on your industry, the resources you allocate, and the time spent building backlinks. Like almost everything else in digital marketing, SEO is an ongoing process, so you’re never really done.

Results don’t come overnight. It’s a long optimization process that requires patience and continuously building good backlinks. It varies from case to case and from website to website. Some sites might get better rankings after a few weeks, while some improve after a few months. Either way, keep building quality backlinks, and your SEO will improve.

 
McCabe Reynolds