Email Marketing

 

Frequently Asked Questions

+ Does email marketing even work these days?

Although email marketing is often shrugged off by many agencies as outdated and unsexy, more than 69.7% of Internet users polled in a recent survey indicated that their preferred method of communication with businesses is still email.

+ How do I know if my current emails are working?

If you currently have a contact database with quality email addresses, a strategy for capturing new email addresses, and something valuable to say to those individuals, then great! If not, you’ll want to give us a call.

+ How often should I send emails to my subscribers?

You will make more money if you engage with your customers more often. However, you don’t want to bombard them with too many messages at once! (Otherwise they’ll be scrambling to hit the “unsubscribe” button.) By establishing frequent, yet quality-driven contact with your customers, you check several crucial boxes to growing a business.

+ How do I grow a mailing list?

First, never buy emails! That can get you in more trouble than it’s worth. Build quality lists by providing valuable content to your customers through your website, such as downloadable guides, coupons, or special offers. Keep those subscribers around by ensuring that you nurture them with more valuable content that they will enjoy.

+ Are there any rules to email marketing?

Yes, and they aren’t just rules-- they’re laws. In the United States, the CAN-SPAM Act legislates good and bad emails with some specific guidelines. If you are sending commercial emails, you must include an unsubscribe link and your brick-and-mortar address or P.O. box. You must also honor someone’s unsubscribe request by never emailing them again.

 
McCabe Reynolds